1. Data Controller

Lume Natural Pool Design ("we", "us", "our") is the data controller responsible for your personal data. If you have any questions about this privacy policy or our data practices, please contact us at hello@lume-pools.com.

2. Data We Collect

When you use our services, we may collect:

Contact information: Name, email address, phone number, postcode
Project information: Garden photos, garden size estimates, budget range, project timeline preferences
Technical data: IP address, browser type, device information (collected via analytics)
Usage data: How you interact with our website (pages visited, time spent)

3. Why We Collect Your Data

We use your personal data to:

Provide design consultations and generate AI pool visualisations
Contact you about your natural pool enquiry
Send project updates and relevant information
Improve our website and services through anonymous analytics
Comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

Consent: When you submit a form and tick the consent checkbox
Legitimate interest: To fulfil your request and provide our services
Legal obligation: Where required by law

5. Third-Party Sharing

We will only share your personal data with third-party contractors (such as pool builders, landscapers, or installers) after we have spoken with you and you have given verbal consent.

We may also share data with:

Service providers: Hosting, email services, and analytics (who process data on our behalf)
Legal authorities: If required by law or to protect our rights

6. Data Retention

We retain your lead data for up to 3 years after your last contact with us, or until you request deletion. Analytics data is retained in anonymised form for up to 2 years.

7. Your Rights

Under UK GDPR, you have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your data ("right to be forgotten")
Portability: Receive your data in a structured, machine-readable format
Withdraw consent: Withdraw your consent at any time
Object: Object to processing based on legitimate interest

To exercise any of these rights, please email us at hello@lume-pools.com.

8. Cookies

We use cookies and similar technologies to improve your experience. For detailed information about the cookies we use, please see our Cookie Policy.

9. Analytics

We use PostHog for website analytics to understand how visitors use our site. This helps us improve our services. Analytics tracking only occurs with your consent via our cookie banner.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated "Last updated" date.

12. Contact Us

If you have any questions about this privacy policy or wish to exercise your data rights, please contact us at: hello@lume-pools.com

Privacy Policy